Logo design & branding concept for a midwest USA-based company's food truck. The company's name, The Monster Muncher, steer the direction of the word mark & mascot logo. The word mark is a play on typeface designs in mid-20th century horror movies, while the mascot correlates to a one-eyed monster with the munchies due to the eagerness in its mouth & holding the knife & spork.
some mockup variations courtesy of graphicheroco @freepik
Download the project here!
